- 6. sep 2007
Kam to plovemo s temi feminizmi-kr3tenizmi, politično korektnostjo itd...
Slowly but surely we move out of the stone age. Formula One racing has decided to stop using “grid girls” – the glamorous women who perform demanding tasks like holding an umbrella over a driver’s head and carrying a name card.
In the wake of the #MeToo campaign, this is an acknowledgement that – considering we have a female PM – times have changed, and women do real jobs. I’ve always found it amusing that some sports invest in glamour as window dressing, presumably because they believe it makes competitive events more appealing to spectators and the media.
One of the Formula One bosses explained “we feel this custom does not resonate with our brand values and clearly is at odds with modern day social norms”. This, in a sport where (nearly three years ago) Lewis Hamilton thought it was harmless fun to soak an innocent grid girl with champagne on the winner’s podium!
One of the reasons for change could be the risk that sponsors might fear allegations of sexual impropriety in the wake of #MeToo.