BMW vrti reklame za spider-mana na info-tainmentu
https://www.reddit.com/r/BMW/comments/1v802of
BMW itself has announced the new feature as "a special surprise for its customers." Between July 27 and August 10, when certain vehicles are started, "a special banner will appear in the Control Display. A click on it activates the Spider-Man™ animation, which consists of a festive full-screen animation in the Control Display with appropriately selected background music and an accompanying light show from the ambient lighting system," according to the company's polished marketing copy.
The advertisement will therefore be shown in more than 70 countries in cars produced after July 2020 with corresponding special equipment and the BMW Operating System 7, 8, 8.5, 9 or the BMW Operating System X.
The automaker is framing it as an 'exclusive' animation tied to a broader brand partnership with the new Spider-Man movie.
gizmodo.com