Mazda Skyactiv-X HCCI engine

Instead of igniting fuel using traditional spark plugs, these guys want to use pulsed microwaves for ignition. This process burns fuel at a lower temperature, which MWI says can cut consumption of gasoline by up to 30 percent, and emissions by as much as 80 percent.

It's natural to be skeptical of new-fangled ideas like this, but the company has one backer in particular we can take seriously: ex-Porsche CEO Wendelin Wiedeking. He led Porsche from 1993 all the way to 2009, bringing it into the world of SUVs on his watch. For that, he's received some of the credit for making the company as profitable as it is today.

In an Automotive News report, Wiedeking said this about the technology, "I am convinced that MWI is a disruptive innovation with a huge market potential." Wiedeking, along with a few other investors, own approximately 20 percent of MWI.

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